Answer: Check our Knowledge article on the Campaign Registration process and download the Campaign Registration Form (CRF): Campaign Registration Form ver. 9.4_4-14-25.DOCX / Campaign Registration Form ver. 9.4_4-14-25.PDF
When completing the form, be sure to have these items on hand:

• TAX EIN and SS-4 or W9 that shows how the business was registered.
• If the business resides in Canada, Business Number registered with the Canadian Revenue Agency (CRA).
• Brand and Campaign names that match the website provided.
• Business website with a valid Privacy Policy link at the bottom of the site.
• Valid privacy policy clearly stating personal information will not be shared or sold to a third party for marketing purposes.
  Note: it is essential to follow the requirements for the Privacy Policy page (see below).
• Detailed description of what the texting service will be used for.
• Clear Opt In keyword and Opt Out keyword with the text response that will be received.
• Call to Action description on how users are opting in for, the frequency disclosure (how often they will receive a text), how to opt out, and that Message and Data Rates May Apply (see the guideline below).
• Sample messages for your campaign (including opt-out verbiage).
• Support email for the campaign matching support email on the customer website. It must not be Gmail and Hotmail like address.
• Separate campaign requests for the marketing and informational purposes. You must never mix them.

• Use the full template and complete all highlighted sections relevant to the company.
• Include clear Call-to-Action (CTA) language within the Privacy Policy page, specifying what users are opting in for, the expected message frequency, opt-out instructions, and a disclosure that Message and Data Rates May Apply.

• It cannot be hosted on another domain and link to it is on the site.
• It cannot be an image.
• It cannot be a hosted document .PDF, DOC etc.

• It must be in the Privacy Policy at the footer of the home page.
• It must be hosted on the same domain.
• It must be clearly documented what the Opt-in, Opt-out and Help messaging workflow will be.
• It must be clearly documented that they will not share the mobile subscriber information to third parties, affiliates, or for marketing or promotional purposes.

• Your website doesn't have a Privacy Policy on it, or the Privacy Policy does not comply with the requirements of Campaign Registration rules.
• You provide a website that doesn’t match your company.
• The website does not have enough information regarding your company, or if the website appears vague. Be sure your website is functional and contains the same support contact information that you used to register your business.
• You mix a campaign that is service alerts with marketing.

Answer: The purpose of a Call-to-Action (CTA) is to ensure that the consumer consents to receiving text messages and fully understands the nature of the program. The CTA language should clearly invite or encourage the consumer to opt into a messaging program and must be clearly displayed with the following key disclosures:

• Program (Brand) Name/Product Description
• Message Frequency Disclosure
• Message and Data Rates may apply
• STOP keyword (Opt-out information can also appear in the terms and conditions)
• Complete terms and conditions or a link to them (Note: pop-ups should not be used to display terms and conditions)
• Privacy policy or a link to the privacy policy
• Opt-in language should be specific to text messages only, email and phone calls should have separate checkboxes or disclaimers
• The phone number field in a website form should be optional for marketing campaigns.

For non-marketing campaigns, the phone number field can be required as long as clear consent language is provided, along with an optional checkbox to opt-in. Alternatively, the form should clearly state that the phone number will not be used for text messaging, with a disclaimer excluding text messages from the phone / auto dialer consent.
To comply with TCR regulations, all campaigns must include the URL for both the Terms and Conditions (where applicable) and the Privacy Policy within the Call-to-Action (CTA). Although this information may already be available on the website, it must also be displayed within the TCR platform. TCR provides a designated section for Privacy Policy and Terms and Conditions links, which can either be included in those specific fields or within the CTA section.

Answer: These tips can help the registration process be completed more efficiently:

• Submit proof of identity, including legal business documentation, for validation and/or have the brand verified in The Campaign Registry. This ensures that only credible entities can send A2P messages using 10DLC services.
• Provide a link to the active website that matches your business, has a valid Privacy Policy link, as well as company details, contact information, and information about services or products.
  A valid Privacy Policy is required by the SMS Campaign Registration vetting hub, as it helps to inform the end-users that you are not buying/selling/sharing the opt-in information they provide to you.

• It cannot be hosted on another domain and link to it is on the site.
• It cannot be an image.
• It cannot be a hosted document .PDF, DOC etc.

• Provide a clear and accurate description of your campaign. All campaign descriptions must contain at least 40 characters.
  Include the following information:
  • Type of business
  • What kind of messages you plan on sending
  • The context of your messages
  • Who your subscribers are.
• Provide a detailed description of your opt-in process or Call-to-Action. 
  • Each campaign should have its own method to gather a customer’s full consent.
  • The description should be as clear as possible, describing what the customer is agreeing to receive and how they are consenting.
  • Keep a detailed list of customers who have opted into your text message in case requested.
  • Refer to an example of an opt-in message: “By checking this box, you agree to receive text messages from (BRAND NAME) regarding (TYPE OF MESSAGES). Message freq. varies but will not be more than [Enter the Expected Message Count] messages per day unless there is a notification event). Msg& data rates may apply. Reply HELP for help. Reply STOP to opt out. (Terms & Conditions/Privacy Policy Link)."
  • Inform users of the nature of the program and the frequency of messages, as well as providing opt-in and opt-out instructions.
  • Under CTA Include a direct link to the terms and conditions if applicable and/or privacy policy, ensuring transparency and regulatory compliance.
  • Campaigns must include evidence of explicit consumer consent before sending any messages. Opt-ins can occur through web forms, text messages, or verbal agreements, but must be documented and compliant with TCPA guidelines.
  • Campaigns must include evidence of explicit consumer consent before sending any messages. Opt-ins can occur through web forms, text messages, or verbal agreements, but must be documented and compliant with TCPA guidelines.
• Verbal SMS Consent:
  • If you receive verbal consent from the customer, you must provide a recorded copy of the company representative reading the full SMS consent statement as it appears on the online contact form (excluding the checkbox portion). The recording should include all relevant information, though it may not always refer specifically to updates, notifications, or alerts. The wording and message types in the recording must match the company’s intended usage.
    
    Verbal Consent Example: “Do you [Customer Name] consent to receiving SMS from [Brand Name] for updates, notifications, and alerts? Msg. frequency varies but will not exceed [Enter Estimated/Expected Message Count Per Day] messages per day unless there is a notification event. Msg. & Data Rates may apply. Reply HELP for help. Reply STOP to opt out. Your mobile information will never be shared with third parties or affiliates for marketing or promotional purposes.”
• Paper Form Requirements:
  • If you collect consent via a paper form, provide a copy of the form showing the exact SMS consent section. This section must be identical (verbatim) to the approved consent language.
    
    Paper Form Example:
  • “By signing this form, you consent to receiving SMS from [Brand Name]. These messages may include updates, notifications, and alerts. Msg. frequency varies but will not exceed [Enter Estimated/Expected Message Count Per Day] messages per day unless there is a notification event. Msg. & Data Rates may apply. Reply HELP for help. Reply STOP to opt out. Your mobile information will never be shared with third parties or affiliates for marketing or promotional purposes.”
• Provide accurate sample messages that are informative and fit your description.  You should have a sample message that represents each use case. All sample messages must be at least 20 characters long with opt-out language included. Include your business name in each message you send (or at least the first message you send). This helps the end-user identify who exactly is messaging them and can ultimately help cut down on wrongful spam complaints.
  The carrier vetting team reviews the content of all messaging campaigns to ensure it meets carrier requirements. Content promoting illegal, deceptive, or inappropriate material as outlined in the carrier code of conduct will not be approved.
• Provide opt-out language included in all sample messages (including STOP and HELP messages) This should be included in both the opt-in message and any subsequent communications.
  • Example of STOP message: “Reply STOP to opt out”
  • Example of response to STOP message (if a customer opts out):
  • “We received your request to stop and halted all future messages to this number. You may reply “UNSTOP” at any time if you wish to receive messages from us again!”
  • Example of HELP message. The minimum for this specific message is 20 characters.  “For help, email support@example.com. To opt-out, reply STOP.” This can be a phone number, email address, and/or URL that leads directly to a support contact page.
  
  

• STOP – The carrier immediately blocks future messages from that sender, preventing additional texts from reaching the recipient’s phone. The sender still receives the final STOP message and must remove the recipient from its contact list to ensure no further messages are sent, thereby honoring the opt-out request in compliance with TCPA and CTIA standards.
   
• START – When the recipient sends “START,” the carrier reactivates message delivery, allowing the sender’s messages to resume for that recipient. This indicates renewed consent, which must be documented and tracked according to applicable regulations.